about me

I work in advertising as a copywriter and creative director. And sometimes as an art director when no-one’s looking. I’ve worked at great agencies around the world, from the creatively overachieving Colenso BBDO in Auckland to the legendary Saatchi’s London.

Along the way I’ve helped win and keep business, picked up most of the big, shiny awards for some pretty tough brands (and a couple of pretty not-so-tough brands), and made some good friends along the way.

As a freelance writer with over twenty years experience, I know the value of big, bold ideas that can win fame, and just as importantly the hard working everyday thinking that can win the trust of clients.