‘BRAINBAND’ PRODUCT INNOVATION AND PR CAMPAIGN

We promoted Samsung as a world leader in groundbreaking technology by creating the ‘Brainband’: a device that measures the impact of blunt force on the human skull during sport. In partnership with Australian rugby legend Izzy Folau, the campaign raised awareness of the debilitating effects of concussion in sport and earned nationwide exposure for the brand.

ROLE: Senior Creative

CLIENT: Samsung Australia